The health craze is back again. People are wanting to work on their physical appearance and improve their health. By targeting these individuals with advertising it can be how martial arts school owners can attract new adult students. Many school owners can focus on this fitness movement and improve their attendance numbers.
The health benefits of the martial arts is widely known. People are aware that it is not only a way to defend yourself but also a very healthy lifestyle. Some schools could focus on this type of class to bring those that are interested in developing muscle tone or losing weight into the dojo.
Focus on the family. People want to spend time with their families again. Marital arts is an excellent way to bond with family members. Consider offering discounts for families they join together. Even offering classes that are geared towards families can increase the numbers at your school. People are tired of sitting at home and watching the T. V. They want physical activity and the payoff for them joining would be family time and a personal home security force of trained kids.
There is a lot of frustrated people right now. Many are mad because of the economy. Some may be frustrated because they can’t get that promotion now and have been asked to be patient another year. By offering classes to reduce anger and frustration using discipline and activity people can release this frustration in a healthy manner. This is also a great service to the community because it lowers the chances for domestic violence occurring. If the advertising is done right, then it should bring in a lot of adults that are very willing to learn whatever they can to make their lives happier.
Traffic is also a key factor in anger and frustration. Road rage numbers are going off the chart. It is almost your civic duty to suggest that people get off of the highway and come learn a martial art. That way they can drive home after class and after the traffic is gone. This will be a big idea that will help a lot of people.
Self defense classes should be offered at local college campuses. Many students will appreciate this and may be able suggest it to other students as well. Giving a demonstration on campus can be very impressive and a great source of free advertising.
Other ways to bring in adults, especially single adults, is to have people consider moving away from online dating and making connections at classes. Having a singles night would improve attendance and bring in fresh faces every week. Many women will feel safer meeting potential dating partners in a public setting like a dojo.
There are a few ways on how martial arts school owners can attract new adult students. Focus the advertising on problems that martial arts can solve. This way, people will feel instantly connected and will remember your school in conversations with friends and family. By utilizing some of these community helping ideas, your school numbers should go up with loyal students.