Martial Arts Management And The Dojo Store

If you aren’t selling equipment, supplies, and apparel at your martial arts school, you are definitely missing out on a significant source of revenue. As a practitioner of good martial arts management, a dojo master should always be looking for ways to further serve the students and sustain the school. The sale of services and products in addition to the core school lessons is an important aspect of any successful school. The dojo store can become a very active and profitable part of your school.

Additional Sources of Revenue

In most businesses, it is important to have a few different revenue streams. This way, if the sales of the main product or service falter in any way and for any reason, the other revenue sources can carry the business, at least for a while. Having a peripheral sales generator for your school is a good insurance policy.

It may seem to you as if setting up the dojo store is a big investment of time and money up front, and it can be if it is done too quickly or too expansively. But having the basic equipment on hand, in popular sizes, can be a quick sale to new or advancing students. You may want to display some of the most popular items, but most items for sale can simply be listed on an order form.

What You Should Stock From the Beginning

Here is some of the equipment you might want to have on hand to sell to your students:

Sparring Gear – depending on the particular martial art you are teaching, this can include head protection, mouth guards, hand and foot pads, and chest and groin protectors. Shin and arm protectors are common as well.

Uniforms – especially if you are teaching children, new uniforms will be in constant demand as they grow. Children can grow into a new uniform size every year.

Dojo Logo Equipment – offer a selection of t-shirts, sweatshirts, baseball hats, bandanas, and equipment bags, all displaying the name and logo of your school. Remember that anyone wearing your logo is advertising your school.

Training Gear – you can offer the basic training gear, such as paddles or even punching bags, along with printed training cards and educational information such as books or DVDs. You should use caution with the quantity of some of these as they can be expensive to stock up front.

Keep the Stream Flowing

You should remind your students regularly about the equipment and supplies you offer for sale. Remind them with a statement in class, post flyers at your school about the sale of equipment, send email notices once in a while to all of your students, and offer periodic sales and discounts. You could even offer coupons for a certain percentage off merchandise as a birthday present and encourage people to purchase gift certificates.

If you advertise your sale of martial arts equipment in the local media, such as the yellow pages, it may even result in an increase in enrollments by getting the name of your school in front of people.

Your students will need to purchase their martial arts equipment from someone; some company down the street or on the Internet. Why shouldn’t it be you? Your dojo store can provide the equipment and supplies that your students need, and provide you with a new and profitable source of revenue, an important part of your martial arts management plan.

To learn about the first and only No Membership Membership program in the Martial Arts Business Industry Click Here. PS It’s FREE!